Madison Clothing and Bliss launch new products at iceBike* 2017

Posted On: February 9th, 2017

This month’s iceBike* and Sportline Show is set to show off the latest and greatest in the cycling world, including some exciting new products from Bliss and Madison Clothing.  

As the market becomes increasingly competitive, cycle clothing and protection gear needs to be reactive and innovative to stay ahead of the curve. iceBike* represents an excellent opportunity to not only see what new products are on the market but also learn more about merchandising and what is coming in the not too distant future.

Madison Clothing has steadily grown into one of the most popular cycle apparel brands in the country and at this year’s iceBike* it is exhibiting its stunning Spring/Summer collections as well as the first opportunity to see the upcoming Autumn/Winter Collection. iceBike* will also see the trade launch of the Madison77 campaign, which is celebrating Madison’s 40th anniversary.

Its mountain bike apparel has seen a fresh injection of colour, with refinements made to technical features and fabrics. The Flux range, the summer specialist designed for fast stage riders has an all new Superlight Softshell jacket, with fresh patterns on long and short sleeve jerseys and the famous Flux shorts are more primed for the trails than ever before. The Spring/Summer 17 range hasn’t merely had a colour update, it has evolved for the British rider and the British weather.

Staying with the mountain bike theme, Bliss, which has been at the forefront of soft armour for the past 10 year has now developed a range of 3D mapped and moulded protection. Using this new development technology is the Minimalist+ Knee and Elbow pad that can be worn by anyone on the trail.

The original Minimalist Elbow Pads have been worn by World Cup XC riders and Downhill World Champions. Bliss’ blue knee pads have graced multiple podiums at on the Enduro World Series and due to their low bulk and comfort are perfect for climbs as well as descents. To find out more about the new Bliss range, make sure to visit their stand at this year’s iceBike* and Sportline Show. 

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