Frequently asked questions

Who is eligible to attend the event?
iceBike* is open to trade account holders with Madison and Sportline as well as members of the press. Please register by selecting the appropriate choice from the menu above.

How do I book a hotel for iceBike 2024?
For 2024 accommodation, we’re doing things slightly differently. You can book any hotel that you would like to book near to the venue; we have provided a list of the hotels that are all in close proximity to the venue in our Hotels section of the site for your reference. You can then earn up to an £80 credit towards your iceBike* hotel costs. You will simply need to spend a minimum of £2,000 per month from November to the end of February, earning £20 off per month and saving £80 on your hotel costs, which we will credit back to you.

What are the show opening times each day?
On the first day of each show (Sunday 25th February and Thursday 29th February) the opening times will be from 9am – 5pm.
On the second day of each show (Monday 26th February and Friday 1st March) the opening times will be from 9am – 3pm.

Is there parking available at the venue?
There is parking available at both the Manchester and London venues.
In London there is limited car parking available at the venue, which is located just off the A12 at Stratford, however there are two multi storey car parks available in close proximity to the venue; the Queen Elizabeth Olympic Park Multi-Storey Car Park and the Stratford Multi-Storey Car Park. Please note the venue is within London's Ultra Low Emissions Zone.
In Manchester there is limited parking available at the venue, however there is plenty of parking is available in close proximity to the venue at The Etihad Stadium, carpark G via Gate 2. Please note there will be a £5 charge if there is a game taking place at the stadium.

What is the evening entertainment?
Please find information on the evening entertainment at iceBike* South and iceBike* North. Both are free for dealers to attend and the costs are covered by Madison.

iceBike* South – The Cow, 17:30 to 23:00
After day one at iceBike* South on Sunday 25th February we will be heading to The Cow in Westfield Stratford City. So head to this contemporary pub after the show to enjoy good food, a few drinks and great company all while enjoying views of the Olympic Stadium. We will be serving buffet-style food and the drinks are on us so make sure you stick around for a good night.
The Cow is a short 10-minute walk from the Velodrome and can be easily found along Westfield Avenue close to the Hyatt Regency Hotel.
For more information about The Cow, visit their website here:

iceBike* North – The Bay Horse Tavern, 17:30 to 23:00
On Thursday 29th February after day one at iceBike* North we will be heading to the Bay Horse Tavern in the heart of Manchester Northern Quarter. The Bay Horse Tavern is a modern take on a Victorian pub that serves excellent food as well as an array of tasty drinks and cocktails. We have booked out the entire venue for iceBike* attendees where we will be serving buffet-style food and free drinks.
The Tavern is a 15-minute drive from the Velodrome and is easily accessible via public transport. The Blue Line tram can be caught from the Velopark stop and taken to Piccadilly Gardens – it is a short walk to the Tavern.
For more information about the Bay Horse Tavern, visit the website here:

Having trouble signing in with your madison B2B account?
Visit Madison B2B and try signing in there. You can now register directly from the iceBike* section at the top of the Madison B2B homepage. If you can't login to Madison B2B you can reset your password. If these steps still don't help, please Contact Customer Care.

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