News
With live seminars, representatives from all our brands ready to chat and plenty of post-show entertainment as well, iceBike* is far more than just products on stands.
Drop Bar Options Added to SHIMANO CUES Ecosystem
From city streets to gravel paths, Shimano’s 9-, 10-, and 11-speed disc brake drivetrains will empower your next adventure
M Part Wheels Showcases Advanced Wheel-Building Expertise with Continued Investment in Technology and Quality
M Part Wheels are pleased to share the latest advancements in its in-house wheel-building facility, reflecting the brands commitment to precision engineering, use of premium components and cutting-edge technology.
New Brands and Products to see at iceBike* 2025
iceBike* 2025 is just two weeks away and with so many new brands and products to see, we've collated a few more highlights for you.
The iceBike* Business Services Area
Tool up at iceBike* for the year ahead
Demos at iceBike* 2025
Try for yourself!
Seminars announced for iceBike* 2025
Madison is pleased to reveal its seminar line-up for iceBike* 2025.
Evening Entertainment at iceBike* 2025!
Unwind after day one at each show
A Message from our CEO
Why you need to attend iceBike* 2025
Ride the Velodrome at iceBike* 2025
Sign up to a track taster session
See the biggest brands at iceBike* 2025
Over 40 brands exhibiting at the show
Team Picnic PostNL welcomes Lazer as new helmet partner.
The UCI WorldTour Team will be using Lazer helmets to enhance their performance and safety on the road.
Two Months until iceBike* 2025
Register Now!
What to expect at iceBike* 2025
We're going bigger and better than ever before!
Calvin Jones is back at iceBike* 2025
The Park Tool legend returns to share his expertise
Vittoria proudly announces the opening of VittoriaLabs
Vittoria proudly announces the opening of VittoriaLabs, a state-of-the-art research and development centre designed to redefine the future of cycling performance.
Accommodation for iceBike*
For iceBike* accommodation, we’re doing things slightly differently.
SHIMANO EXPANDS GRAVEL LINEUP WITH NEW 2 X 12-SPEED GRX DI2
Electrifying Shimano’s 12-speed gravel component family
Saracen agree deal with Nevis Range to be official bike supplier
We are excited to announce that we have agreed a five-year deal for Saracen to be the official bike supplier to iconic mountain biking venue, the Nevis Range.
Madison to distribute GTECHNIQ in UK and Ireland
With its headquarters based in Northamptonshire, GTECHNIQ has more than 20 years of experience protecting and caring for luxury cars and boats.
Race-Specific Firmware Update for SHIMANO EP801 Systems
Shimano’s race-winning EP801 drive unit receives exciting new features and more customization options with the latest firmware update.
Shimano Trail Born
Over the next 10 years, Shimano will donate $1 million per year to “boots on the ground” trail projects and trail advocacy organizations.
Genesis announces new range of Croix de Fer, Tour de Fer and Vagabond gravel and adventure bikes
British adventure brand Genesis has launched its latest range of gravel and adventure bikes with significant updates to the Croix de Fer, Tour de Fer and Vagabond.
Thule launches Thule EasyFold 3
Thule, a global leader in outdoor and transportation solutions, is thrilled to announce the launch of the bike carrier Thule EasyFold 3, the highly anticipated successor to the acclaimed Thule EasyFold XT.
Introducing M Part's New Front Pannier Racks: Tour AVS and Explorer Low Rider
M Part has expanded its range of front pannier racks with two exciting new options: the Tour AVS Front Pannier Rack and the Explorer Low Rider Front Pannier Rack.
Madison Clothing launches AW24 with updates to its award-winning range
Madison Clothing is pleased to launch its latest Autumn Winter range of technical road, gravel, mountain bike and commute apparel that has been designed with British winter riding conditions in mind.
Madison teams up with Cytech to offer a first-class bicycle training facility in Ireland
Madison is pleased to share that it is teaming up with Cytech and the Rediscovery Centre in Ireland, to offer a first-class bicycle mechanic training facility by providing a full Park Tool workshop.
Madison cuts carbon footprint with solar panel installation at both its Milton Keynes facilities
Last year, Madison started the process of installing more than 1000 solar panels across the roofs of its two warehouses
SHIMANO teams up with Matt Jones’s HELFARE to build new jump line at Caersws Bike Park
As one of the up-and-coming bike parks in the UK, Caersws Bike Park, has teamed up with international cycling component manufacturer, Shimano, and British mountain bike slopestyle athlete, Matt Jones and his Helfare clothing line to develop a brand new, top-to-bottom jump line.