With live seminars, representatives from all our brands ready to chat and plenty of post-show entertainment as well, iceBike* is far more than just products on stands.
Vittoria proudly announces the opening of VittoriaLabs, a state-of-the-art research and development centre designed to redefine the future of cycling performance.
For iceBike* accommodation, we’re doing things slightly differently.
Madison is pleased to share that it is teaming up with Cytech and the Rediscovery Centre in Ireland, to offer a first-class bicycle mechanic training facility by providing a full Park Tool workshop.
Madison Clothing is pleased to launch its latest Autumn Winter range of technical road, gravel, mountain bike and commute apparel that has been designed with British winter riding conditions in mind.
M Part has expanded its range of front pannier racks with two exciting new options: the Tour AVS Front Pannier Rack and the Explorer Low Rider Front Pannier Rack.
Thule, a global leader in outdoor and transportation solutions, is thrilled to announce the launch of the bike carrier Thule EasyFold 3, the highly anticipated successor to the acclaimed Thule EasyFold XT.
British adventure brand Genesis has launched its latest range of gravel and adventure bikes with significant updates to the Croix de Fer, Tour de Fer and Vagabond.
Over the next 10 years, Shimano will donate $1 million per year to “boots on the ground” trail projects and trail advocacy organizations.
Shimano’s race-winning EP801 drive unit receives exciting new features and more customization options with the latest firmware update.
With its headquarters based in Northamptonshire, GTECHNIQ has more than 20 years of experience protecting and caring for luxury cars and boats.
We are excited to announce that we have agreed a five-year deal for Saracen to be the official bike supplier to iconic mountain biking venue, the Nevis Range.
Electrifying Shimano’s 12-speed gravel component family
Last year, Madison started the process of installing more than 1000 solar panels across the roofs of its two warehouses
As one of the up-and-coming bike parks in the UK, Caersws Bike Park, has teamed up with international cycling component manufacturer, Shimano, and British mountain bike slopestyle athlete, Matt Jones and his Helfare clothing line to develop a brand new, top-to-bottom jump line.