News
With live seminars, representatives from all our brands ready to chat and plenty of post-show entertainment as well, iceBike* is far more than just products on stands.
Calvin Jones is back at iceBike* 2025
The Park Tool legend returns to share his expertise
Vittoria proudly announces the opening of VittoriaLabs
Vittoria proudly announces the opening of VittoriaLabs, a state-of-the-art research and development centre designed to redefine the future of cycling performance.
Accommodation for iceBike*
For iceBike* accommodation, we’re doing things slightly differently.
Madison teams up with Cytech to offer a first-class bicycle training facility in Ireland
Madison is pleased to share that it is teaming up with Cytech and the Rediscovery Centre in Ireland, to offer a first-class bicycle mechanic training facility by providing a full Park Tool workshop.
Madison Clothing launches AW24 with updates to its award-winning range
Madison Clothing is pleased to launch its latest Autumn Winter range of technical road, gravel, mountain bike and commute apparel that has been designed with British winter riding conditions in mind.
Introducing M Part's New Front Pannier Racks: Tour AVS and Explorer Low Rider
M Part has expanded its range of front pannier racks with two exciting new options: the Tour AVS Front Pannier Rack and the Explorer Low Rider Front Pannier Rack.
Thule launches Thule EasyFold 3
Thule, a global leader in outdoor and transportation solutions, is thrilled to announce the launch of the bike carrier Thule EasyFold 3, the highly anticipated successor to the acclaimed Thule EasyFold XT.
Genesis announces new range of Croix de Fer, Tour de Fer and Vagabond gravel and adventure bikes
British adventure brand Genesis has launched its latest range of gravel and adventure bikes with significant updates to the Croix de Fer, Tour de Fer and Vagabond.
Shimano Trail Born
Over the next 10 years, Shimano will donate $1 million per year to “boots on the ground” trail projects and trail advocacy organizations.
Race-Specific Firmware Update for SHIMANO EP801 Systems
Shimano’s race-winning EP801 drive unit receives exciting new features and more customization options with the latest firmware update.
Madison to distribute GTECHNIQ in UK and Ireland
With its headquarters based in Northamptonshire, GTECHNIQ has more than 20 years of experience protecting and caring for luxury cars and boats.
Saracen agree deal with Nevis Range to be official bike supplier
We are excited to announce that we have agreed a five-year deal for Saracen to be the official bike supplier to iconic mountain biking venue, the Nevis Range.
SHIMANO EXPANDS GRAVEL LINEUP WITH NEW 2 X 12-SPEED GRX DI2
Electrifying Shimano’s 12-speed gravel component family
Madison cuts carbon footprint with solar panel installation at both its Milton Keynes facilities
Last year, Madison started the process of installing more than 1000 solar panels across the roofs of its two warehouses
SHIMANO teams up with Matt Jones’s HELFARE to build new jump line at Caersws Bike Park
As one of the up-and-coming bike parks in the UK, Caersws Bike Park, has teamed up with international cycling component manufacturer, Shimano, and British mountain bike slopestyle athlete, Matt Jones and his Helfare clothing line to develop a brand new, top-to-bottom jump line.