Firstly, I would like to wish you all a happy, healthy and prosperous 2026!
The last few years have tested every part of our industry, yet throughout 2025 we began to see genuine signs of stabilisation and renewed consumer confidence. Momentum is building and 2026 has all the ingredients to be the year our market truly turns a corner. Now is the moment to ensure we are ready—aligned, informed, and positioned to seize every opportunity as growth returns.
We are excited to welcome you to iceBike* 2026, once again hosted at the Manchester and London Velodromes. This year, we’ve taken the event to an entirely new level which surpasses what was a fantastic event in 2025!
The show layout has been refined for better flow and interaction, brand booths have been redesigned for deeper engagement, and the breadth of product on display will be our strongest yet. We’ve also worked closely with our brands to curate exceptional show-only offers to help you kickstart the season with compelling margins and category-leading products, available exclusively only to those attending in person.
More than ever, I see iceBike* 2026 as a launchpad for the positive season ahead. Success this year will come from clarity of strategy, confidence in product, and the strength of the partnerships you build. At iceBike*, our goal is to provide exactly that environment:
· Insightful seminars that challenge thinking and support better decision-making
· Visual merchandising inspiration to elevate your in-store experience
· New products and brands to energise your range
· Direct access to global brand owners
· Invaluable conversations with fellow retailers navigating the same landscape
· Exclusive show only offers which will more than reward you for your time and deliver you extra margin for the season ahead
Our Product Promoter Team will also be onsite, ready to advise on in-store displays, staff training and activation support. This free service continues to be highly valued by retailers, and they are eager to work with you. In addition, you’ll meet third-party service partners, including the Association of Cycle Traders, the Bicycle Association of Great Britain and others, who can help streamline and strengthen your business operations.
A key highlight for 2026 is the official launch of Coros performance sports technology product range, as well as the continued expansion of the Basil brand following its successful reintroduction last year. With more global and domestic bike brands adopting MIK as their OE rack system, Basil’s position as the market leader in luggage and accessories continues to grow, presenting a compelling opportunity for retailers to engage a category with strong consumer demand and a proven attachment model.
On top of that, you’ll hear about how we plan to support your business with Maxxis, now we are the exclusive distributor. Plus, every bike from Sportline on display at iceBike* 2026 is a new model. We’ll also be showcasing a completely refreshed focus on the Madison Signature brands—Madison, Hump, Aztec, Nutrak, Truflo and M:Part—like you have never seen them before!
Don’t forget the social element of iceBike* either - join us after the show on Sunday 8th in Manchester and Thursday 12th in London.
Here’s to a positive and rewarding 2026—one where the market accelerates, consumer confidence returns, and your hard work pays off. We look forward to seeing as many of you as possible at iceBike* 2026.
Please register today for a seamless iceBike* experience.