Demos at iceBike* 2025

We have more than ever going on at iceBike* this year so to help you navigate your visit, below is a summary of some of the product demonstrations that are happening on some of the stands at the show.

Get some hands-on with product, speak to the experts and be ready to learn something new at iceBike* 2025.

GTechniq

Lee Kennedy, Senior Formulation Chemist will discuss the Science behind Gtechniq and their Ceramic Coating. Try it out for yourself and see just how effective it is at repelling dirt.

Shimano 

We have several Shimano tech talks happening on the stand every day of iceBike*. Head to the stand at the times below to hear from the experts. 

The Park Tool stand at iceBike* is one of the busiest throughout the show.  Calvin Jones is also flying in for the show, so make sure you meet the most famous bicycle mechanic in the world!

Storm 

Consumers need to care for their cycling apparel more than ever partly due to new environmental legislation.

Learn what it means for riders and see the environmentally sound single process system to deliver a solution.

DT Swiss 

How fast can you assemble a DT Swiss hub? iceBike* is the time to find out!

Visit the stand to go against the clock and speak to the Swiss experts in wheel engineering.

Business Services Area  

Here you can find out more about everything on offer at Madison to support your business.

Product promoters, Bikebook, Freewheel, ACT, Smartwasher, Credit Control and B2B. More info to follow next week.

K-Edge 

Tim Kelley on the K-Edge stand will be showing what the brand have been up to and why so many World Tour teams choose their products.

There will be new product demos too so don't miss it!

Madison Eyewear 

Our range of Madison glasses have been going from strength to strength with high praise coming from all over the cycling media.

With new models to show and demo, make sure you visit the stand.

With so much more to see, it promises to be another great show. Register now.